One point of contact
A project lead ensures coordination end to end. You do not chase three different people.
Methodology
Five steps.
No approximation.
Our method is not a sales argument. It is an operational framework that structures every project, protects quality and guarantees the final deliverable. It applies to every client, from one-off projects to long-term engagements.
01
Analysis
Understand before delivering. Every project starts with a full diagnostic of the market, the brand and the current user journey.
Scope
- Audit of the existing digital presence, site, SEO, social, ads
- Founder interview and positioning review
- Qualitative and quantitative competitor analysis
- User journey mapping by intent
- Identification of friction and conversion hotspots
- Summary in a shared framing document, approved by both sides
Deliverables
Framing document, benchmark, prioritised backlog
02
Positioning
Before designing, we must articulate. We define the promise, the tone, the offer structure and the key messages that will drive the rest of the project.
Scope
- Writing of the core promise and supporting proof
- Tone of voice and brand vocabulary definition
- Offer architecture and argument hierarchy
- Copywriting of the key messages for each page
- Approval of the editorial and visual directions
Deliverables
Concise brand platform, message plan, creative directions
03
Design
Where everything takes shape. Design, content and technical structure move forward in parallel, reviewed at each milestone for full alignment.
Scope
- Full design system, colours, typography, components
- High-fidelity mockups for desktop, tablet, mobile
- Animated prototype of key interactions
- Final copywriting for every page
- Editorial and design reviews before build
Deliverables
Design system, approved mockups, final content
04
Delivery
Technical integration, testing, go-live. Delivery is managed with the same standard as design, because perception also depends on performance.
Scope
- Full build, responsive and accessible
- Performance testing, Core Web Vitals and compatibility
- Analytics and server-side tracking setup
- Technical SEO configuration, schema, sitemap, robots
- Quality testing on a staging environment
- Go-live with support and handover training
Deliverables
Live site, documentation, onboarding session
05
Optimisation
A living site gets measured and tuned. We watch the signals, prioritise fixes and propose targeted iterations every month to move the metrics that matter.
Scope
- Concise monthly reporting oriented toward decisions
- A/B testing on high-impact pages
- Ongoing editorial and SEO updates
- Budget arbitration on paid campaigns
- Quarterly strategic review
Deliverables
Reporting, iterations, measurable performance gains
Framing
A project framed from week one.
We start every project with a shared framing document. Objectives, deliverables, milestones, roles, timeline. This document is the reference for the whole engagement.
“The quality of a project is decided in its first ten days.”
Guarantees
Our operating guarantees.
Framed milestones
Every stage ends with a formal review. Nothing moves to the next phase without your explicit approval.
Contractual deadlines
The calendar is shared from the brief. Any deviation is flagged, explained and compensated.
Clear reporting
Monthly reporting oriented toward decisions, with raw numbers and recommendations. No cosmetic dashboards.
Want to discuss your project with this method?
A first call is enough to see if we are aligned. We come back within 48 business hours.
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