Discuss a project

By trade

Real estate: earning trust before the first viewing

Sellers and buyers compare several agencies before calling one. They look at your listings, your areas, your reviews and how clear your fees are. Your online presence is your first shop window.

What your clients look for

  • Up-to-date listings, with real photos.
  • The areas and property types you know well.
  • A simple way to request a valuation.
  • Reviews from sellers and buyers.
  • Your fees, easy to find.

Your priorities, in order

  1. One Google Business Profile per office, with photos, opening hours and reviews. See the Google Business Profile guide.
  2. A clear website: your areas, the way you work, a valuation request in one click.
  3. One page per area or neighbourhood, written from what you know on the ground.
  4. Reviews requested after every successful sale or let.
  5. A regular social account: new listings, sold properties, life at the agency.

Mistakes we often see

  • Sold properties still shown as available.
  • Copy identical to what is on the property portals.
  • No presentation of the team.
  • A website reduced to a property search box.

Frequently asked questions

Does an agency need a website if it already advertises on property portals?

Portals bring enquiries about a property. Your website and Google profile are there so that you are chosen as an agency, especially by sellers.

Do you need one page per neighbourhood?

Yes, if you have something specific to say about it: property types, buyers, particular features. An empty or generic page adds nothing.

Guides to read: Google Business Profile setup · Local SEO · Website legal requirements. Other trades: Restaurants · Tradespeople · Shops · Hotels and holiday rentals · Beauty and wellness · Boating and yachting · Events · Independent professionals · Health.

Let’s talk about your business.

Describe your situation in a few lines. Reply within 24 business hours.

The first call and the quote are free, with no obligation. Booking takes place on Calendly, an external service.