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Boating and yachting: a shop window worthy of your boats

Charter, day trips, brokerage, maintenance, crew: your clientele is often international, demanding, and decides on images. A slow or dated website costs more here than elsewhere.

What your clients look for

  • Recent photos and video of every boat or service.
  • What is included, and a “from” price.
  • The departure port and the cruising area.
  • A contact who can be reached, in French and in English.
  • Reviews and references that can be checked.

Your priorities, in order

  1. A fast website, in French and English, readable on a phone from abroad.
  2. Images that live up to the offer: they are the first thing clients choose on.
  3. A guided quote request: dates, number of guests, type of trip, so you can reply quickly and accurately.
  4. A Google Business Profile tied to your port or your area. See the Google Business Profile guide.
  5. Targeted advertising before and during the season. The budget is paid directly to the platforms.

Mistakes we often see

  • A website in a single language.
  • Heavy photos that take ten seconds to load.
  • No price at all, not even indicative.
  • A visual identity that does not reflect the level of the service.

Frequently asked questions

Should boating businesses display prices?

At least a “from” price and what it includes. Without a reference point, part of your enquiries will not match your offer and will cost you time.

Should the website be in English?

Yes, if you are aiming at an international clientele. On whitenova.fr every page exists in both languages: it is the same principle.

Guides to read: Business website cost · Google Business Profile setup. Other trades: Restaurants · Tradespeople · Shops · Real estate · Hotels and holiday rentals · Beauty and wellness · Events · Independent professionals · Health.

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The first call and the quote are free, with no obligation. Booking takes place on Calendly, an external service.