Discuss a project

By trade

Shops: making people want to walk in

Florist, wine shop, fashion boutique, hair salon: your customers are a few streets away. They look for you on Google Maps and check your photos and reviews before making the trip.

What your customers look for

  • Reliable opening hours, public holidays included.
  • What you sell: brands, ranges, services.
  • Photos of the shop and the products.
  • Other customers’ reviews.
  • How to get there and where to park.

Your priorities, in order

  1. A well-kept Google Business Profile: photos, opening hours, categories, products or services. See the Google Business Profile guide.
  2. Regular reviews, requested at the till or after the service.
  3. A lively social account: new arrivals, behind the scenes, key moments.
  4. A short website: who you are, key products, opening hours, how to get there.
  5. Local advertising for your key moments. The budget is paid directly to the platforms.

Mistakes we often see

  • Holiday opening hours never updated.
  • No photo of the shop window or the interior.
  • An Instagram account abandoned for months.
  • Online sales launched before having an up-to-date profile and website: that is a different trade, to be decided separately.

Frequently asked questions

Should you sell online?

Not necessarily. Selling online takes stock, logistics and customer service. Many shops gain more, at first, from being clearly visible and well presented.

Instagram or Facebook?

The one your customers use, and the one you will keep up. One regular account beats two neglected ones.

Guides to read: Google Business Profile setup · Local SEO. Other trades: Restaurants · Tradespeople · Real estate · Hotels and holiday rentals · Beauty and wellness · Boating and yachting · Events · Independent professionals · Health.

Let’s talk about your business.

Describe your situation in a few lines. Reply within 24 business hours.

The first call and the quote are free, with no obligation. Booking takes place on Calendly, an external service.