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Hotels and rentals: making guests want to book direct

Your guests come from everywhere and compare within minutes. Platforms bring you visibility; your website and Google profile are there so that you are chosen, then booked without a middleman.

What your guests look for

  • Accurate photos of every room or property.
  • The exact location and what is within walking distance.
  • Availability and a clear price.
  • Recent reviews.
  • Information in their own language.

Your priorities, in order

  1. A complete Google Business Profile: photos, amenities, booking link. See the Google Business Profile guide.
  2. A website in French and English, with a clearly visible direct booking link.
  3. Professional photos, renewed when the place changes.
  4. A reply to every review, on Google and on the platforms.
  5. Targeted advertising ahead of the season’s key moments. The budget is paid directly to the platforms.

Mistakes we often see

  • A website with no booking link, sending everything to the platforms.
  • Photos that no longer match the place.
  • A single language for an international clientele.
  • Negative reviews left unanswered.

Frequently asked questions

Can you do without booking platforms?

Rarely at first: they bring visibility. The realistic goal is to grow the share of direct bookings, not to remove the platforms.

Should the website be translated?

Into English at least, if some of your guests come from abroad. A careful translation of a few pages beats a machine translation of the whole site.

Guides to read: Google Business Profile setup · Business website cost. Other trades: Restaurants · Tradespeople · Shops · Real estate · Beauty and wellness · Boating and yachting · Events · Independent professionals · Health.

Let’s talk about your business.

Describe your situation in a few lines. Reply within 24 business hours.

The first call and the quote are free, with no obligation. Booking takes place on Calendly, an external service.