Tradespeople: being found when a customer needs you

What your customers look for

• Whether you work in their town.
• Your exact specialities, not a list of everything.
• Proof: photos of past jobs and reviews.
• A clickable phone number and a quick answer.
• Your insurance and qualifications.

Your priorities, in order

1. A Google Business Profile with your service areas. If customers do not visit you, your address stays hidden. See the Google Business Profile guide.
2. A review requested after every job, while the customer is satisfied.
3. A simple website: one page per service, your towns written out, before-and-after photos, with the customer’s agreement.
4. The same details everywhere: profile, website, trade directories.
5. Local advertising, only if you want more enquiries for a specific service.

Mistakes we often see

• A service area too wide to be credible.
• No photos of completed work.
• A phone number that cannot be tapped, or enquiries left unanswered.
• Insurance and qualifications left unmentioned, although they reassure.