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Beauty and wellness: filling the diary without picking up the phone

Hairdresser, beautician, barber, spa, nail bar: your clients choose from photos and reviews and want to book straight away, often in the evening, when you are closed.

What your clients look for

  • The list of services, with prices and durations.
  • An appointment they can book online, at any hour.
  • Photos of your work.
  • Other clients’ reviews.
  • Your opening hours and how to get there.

Your priorities, in order

  1. A well-kept Google Business Profile: services, opening hours, photos, booking link. See the Google Business Profile guide.
  2. Online booking, linked from your profile, your website and your social accounts.
  3. A regular Instagram account: your work, with clients’ agreement, and what is new.
  4. Reviews requested at the end of every successful appointment.
  5. A short website: services, prices, team, booking.

Mistakes we often see

  • Prices missing or out of date.
  • Appointments that can only be made by phone.
  • Stock photos instead of your own work.
  • A different booking link depending on where you find it.

Frequently asked questions

Is an Instagram account enough?

It is enough to show your work, not to be found by someone who does not know you. Your Google profile is what answers “hairdresser near me”.

Should you display prices?

Yes. A client who cannot find your prices will often look elsewhere rather than phone to ask.

Guides to read: Google Business Profile setup · Local SEO. Other trades: Restaurants · Tradespeople · Shops · Real estate · Hotels and holiday rentals · Boating and yachting · Events · Independent professionals · Health.

Let’s talk about your business.

Describe your situation in a few lines. Reply within 24 business hours.

The first call and the quote are free, with no obligation. Booking takes place on Calendly, an external service.