Independent professionals: a sober, clear and compliant presence

What your clients look for

• Your areas of practice, in plain words.
• Who you are: background, photo, way of working.
• How a first appointment goes.
• Where to find you, and when.
• A simple way to book an appointment.

Your priorities, in order

1. A sober website: areas of practice, background, how a first appointment goes, contact.
2. A Google Business Profile in the practice’s name, with your opening hours.
3. Online booking, through a link to your calendar.
4. Answers to your clients’ common questions, written without jargon.
5. A consistent visual identity, from the website to the nameplate.

Check before you communicate

Some regulated professions in France set rules on how their members may communicate. Check the rules of your professional body before publishing reviews, fees or advertising. The obligations common to every website are summarised in the legal requirements guide.

Mistakes we often see

• Wording only your peers understand.
• No photo, and nothing about how you work.
• A “practice areas” page that lists everything and explains nothing.
• An appointment that takes three phone calls.