Health: informing clearly, within your professional rules

What your patients look for

• Your opening hours and how to book.
• The address, access and parking.
• What you treat, in plain words.
• What to do in an emergency or when you are away.
• Your fees and accepted payment methods.

Your priorities, in order

1. An accurate Google Business Profile: opening hours, address, phone, booking link. See the Google Business Profile guide.
2. A sober website: who you are, practical information, booking, access.
3. A link to your booking tool, identical everywhere.
4. A complete legal notice and a privacy policy, summarised in the legal requirements guide.
5. Regular maintenance: a health website cannot display out-of-date information.

Check before you communicate

Health professions in France are bound by professional rules on information and communication. Check with your professional body what is allowed before publishing reviews, photos of results or advertising. White Nova adapts the website to those rules but does not interpret them for you.

Mistakes we often see

• Different opening hours on the Google profile and the answering machine.
• No guidance for absences or emergencies.
• Medical wording patients do not understand.
• An abandoned website, with information that is no longer true.