Events: showing what you can do

What your clients look for

• Photos and video of real events.
• The types of events you handle.
• Your service area and your availability.
• References or reviews.
• A simple way to ask for a quote.

Your priorities, in order

1. A polished visual identity: in this trade, image is part of the service.
2. A website built around your past events, published with your clients’ agreement.
3. A regular Instagram account, updated after every event.
4. A Google Business Profile with your service areas. See the Google Business Profile guide.
5. A guided quote request: date, venue, number of guests, budget.

Mistakes we often see

• Past events that are several years old.
• Photos published without clients’ agreement.
• A list of services with no example at all.
• A quote form so long that people give up.