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Restaurants: an online presence that makes people want to come
Before walking through your door, many customers look at their phone first: your Google profile, your photos, your menu, your reviews. Here is what matters for a restaurant, and in what order to deal with it.
What your customers look for
- Today’s opening hours, and whether they can be trusted.
- Your menu and prices, readable on a phone.
- Recent photos of the room and the dishes.
- Reviews, and how you reply to them.
- A simple way to book or call.
Your priorities, in order
- A complete Google Business Profile: opening hours, including special hours, photos, a link to the menu. It is what shows up first. See the Google Business Profile guide.
- A menu as a web page, not a PDF: a PDF reads badly on a phone and is harder to keep up to date.
- A short website: menu, opening hours, how to get there, booking. Three pages are often enough.
- Reviews you ask for from satisfied customers, and a reply to each one.
- One social account kept up to date, with your dishes of the moment.
Mistakes we often see
- Different opening hours on the Google profile, the website and the door.
- A menu posted as a photo, unreadable and never up to date.
- A website with no clickable phone number or booking link.
- Reviews left unanswered.
Where to start
All displayed prices are net prices in euros. VAT not applicable, art. 293 B of the French CGI (VAT-exemption / franchise en base scheme).
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Frequently asked questions
Does a restaurant need a website if it already has a Google profile?
The profile is enough to be found. The website is there to show the menu, take bookings without a middleman and keep control of your image.
Should you use a booking platform?
That is a business decision: a platform brings visibility but usually takes a commission or a subscription. A direct booking link on your website and profile remains useful either way.
Guides to read: Google Business Profile setup · Local SEO. Other trades: Tradespeople · Shops · Real estate · Hotels and holiday rentals · Beauty and wellness · Boating and yachting · Events · Independent professionals · Health.
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